A recent article surfaced on dairynews.com implying that Pāmu had permanently halted its deer milk production, which is not true. Given there is no journalist associated with the story, we suspect it is AI-generated with the intent to create market uncertainty.
Decisions about deer milk production are made at the start of each season based on market demand and customer requirements. For the 2025/26 season, Pāmu made the decision not to harvest from one of our South Island supply partners to balance supply with current demand, important to protecting the long-term position of the product. Pāmu continues to explore market opportunities, and any decision about the 2026/27 season will be made by December based on demand.
Making decisions as to how much supply to contract at the start of a milking season is common practice in many industries. Media attempts to make this into something more than it is are unfortunate. Our customers can continue to have full confidence in our ability to supply.